[Promotion] Enhanced Support for Same Gift in Multiple Promotion Tiers

Release Date: [08-Apr-2025]

Table Of Contents

1. Introduction
2. Business Use Case
3. Benefits
4. Key Capabilities
5. How to Use

1. Introduction

We are excited to announce an enhancement in the OMS Promotions module, enabling sellers to assign the same Gift with Purchase (GWP) SKU across multiple tiers. This improvement enhances usability and user experience.

2. Business Use Case

Previously, sellers could not assign the same gift SKU across multiple spend tiers in tier-wise GWP promotions.
This limitation made it difficult to maintain consistent offers and often led to fragmented promotional strategies.

Example:

A seller selling cosmetic product wants to run a tier-based Gift with Purchase (GWP) promotion where higher order values unlock additional rewards. The business objective is to encourage customers to spend more by offering incremental gifts.

3. Benefits

1. Improved Flexibility in Promotion Design
   Sellers can now create tiered offers where the same gift is repeated across multiple tiers along with additional gifts, allowing more complex and realistic marketing strategies.
   
2. Aligned with Business Goals
   Enables sellers to implement progressive reward structures (e.g., “Buy more, get more”) without technical limitations, helping drive higher cart values and repeat purchases.
   
   
3. Simplified Setup in OMS
   Reduces the need for workaround configurations or setting up multiple promotion to achieve the business use case.
   
   

4. Key Capabilities

1. Same Gift Allowed in Multiple Tiers
   Sellers can assign the same gift item across multiple tiers in a single GWP promotion rule.
2. Support for Tiered Promotions Based on Order Value or Quantity
   Configure promotional tiers using either the total order value (e.g., cart amount) or total item quantity in the order.
   
   
3. Additive Gift Logic Across Tiers
   OMS supports combining gifts across tiers, allowing sellers to offer cumulative gifts (e.g., Tier 1: Gift A, Tier 2: Gift A + Gift B).

5. How to Use - Creating a Tier-wise GWP Promotion

1. Go to the Promotions module in OMS.

2. Select "Create New Promotion" → Choose “Gift with Purchase”. 

3. Create “Tier-wise Promotion” as shown below 

4. For each tier, assign the same product SKU (e.g., SKU-recottonshirt) as the gift. 

  5. Save and activate the promotion. 

     The system will now allow the same SKU to be reused across all tiers. 

For Questions / Feedback 

Have further queries write us at help@anchanto.com